Brides Today

India Today Group, India’s premier media conglomerate with over 42 years of media heritage, announces new beginnings with Brides Today, a luxury wedding magazine, which is an extension of the group’s monopoly over the couture wedding space. The publication is a one-stop shop for brides, grooms, and their families to plan and execute luxe weddings. It offers the same high-end look and feel that readers and brands have come to love over the years with the group’s previous wedding publication. Brides Today will publish 10 issues per year, targeting not only the bride and groom, but the entire bridal brigade and all high-life enthusiasts. The content boasts of luxury weddings, opulent bridal-wear and international lifestyle along with the latest trends in destination events, honeymoon hotspots, spectacular soirées, and more. It promises to make nuptial journeys a fairytale for every bride and groom to-be, as well as all attendees, scoping everything from dream dresses to diamonds, haute couture to décor. Each of the 10 issues will have a central wedding theme, which will bind all the sections together. Depending on the theme of a particular issue, all the sections from fashion to wedding planning, from beauty to jewellery, will talk about bridal fashion, jewellery, destinations and planning tips related to executing that theme. In a nutshell, it will be an A-Z guide on that particular wedding theme. “We are very excited to offer Brides Today, a one-of-its-kind content platform, which eases readers into this important category in India. I am honoured to be entrusted with such an overwhelming legacy and such a luxurious title. Being an India Today Group publication is a proud moment and we hope to provide our readers with the kind of content they want,” said Nupur Mehta Puri, the editor of the magazine. The magazine will be an eclectic mix of modernity and tradition, the complete package for the contemporary couple looking to turn their wedding day dream to reality. The brand also addresses a groom’s needs too, with special features on men’s wear, lifestyle updates, and tips on grooming. All in all, the publication has a celebratory vibe to it, while catering to the booming bridal market in the country.

Brides Today

EDITOR’S NOTE

LILAC LUXE • Soft yet striking, this pastel shade lends an understated elegance to every ensemble.

MOCHA MAGIC • The colour of the season will have you craving a warm cuppa hot chocolate.

IN FINE FORM • Rakul Preet Singh in her bridal best, the sartorial language of a new-age woman, a retrospective with ace designer Mayyur Girotra, the trends that emerged from India Couture Week, and more.

THE AGE OF THE AVANT-GARDE • With women taking the minimalist, modern route for their wedding, the mood board now veers instead towards the less-is-more approach. Brides Today brings this vision to life in a highly stylised shoot.

MAYYUR GIROTRA & THE ART OF MAXIMAL MARVELS • Dramatic visual spectacles that are replete with colour and craft, this designer’s aesthetic is driven by India’s heritage techniques — like the Bengali Shola work he recently spotlighted at his Met Gala debut. Mayyur invites us into his innately maximal world, tinged in emotion, celebration, memory, and identity.

THE GIFT OF GOSSAMER • As brides increasingly seek timeless heirlooms in tissue, leading designers unravel the resurging popularity of the diaphanous fabric that embodies grandeur with sophisticated restraint.

Rakul Preet Singh • Not one to place her personal life at the trying altar of online validation, this actor articulates the language of love with simple yet significant gestures. Brides Today unearths her thoughts on companionship, while sharing her excitement for portraying Shurpanakha — her most layered role so far — in her upcoming movie.

THE RUNWAY REPORT • If...