Prima UK

Prima delivers real life guidance, inspiration & ideas to simplify the lives of modern woman today. In Prima Magazine there is something for everyone - advice on how to look and feel your best, time and money saving solutions, quick and easy food, beautiful homes and gardens, and above all everything you need to get the most out of life. Prima addresses the emotional needs of everyday women, covering issues relevant to every life stage, through shared experiences and real life inspiration and advice. Its tone is supportive, warm, helpful and fun, with a positive approach to life and a modern point of view.

HAPPY BIRTHDAY & thank you!

prima loves • Pick a purse-friendly treat from our fabulous selection

‘That’s what I want to be known for… JOY’ • Gaby Roslin shares what means the most to her as she helps Prima celebrate its 40th anniversary, and tells Alicia Lansom about her new TV venture of the animal kind…

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FASHION • Fashion editor Jo Atkinson brings you great high-street buys, inspiring styling ideas and purse-friendly wardrobe favourites

40 & FABULOUS! • Take your pick from these fashion finds that prove a few well-chosen pieces can transform your wardrobe. These standout styles, colourful accessories and timeless buys will add instant polish – and plenty of joy – to your everyday outfits

‘We’ve ALL got something to CELEBRATE THIS YEAR!’ • Prima was launched four decades ago and we’re bursting with pride to be celebrating our anniversary this year. Here, five women tell us why 1986 was so special for them, too

CELEBRATE WITH US! • Editor Jo Checkley welcomes you to our very special anniversary rewards section

COME TO OUR PARTY! • Enjoy a glass of fizz and cake, plus meet the Prima team

WIN a pair of tickets for MAMMA MIA! • Join us for a special Prima 40th birthday celebration at London stage show MAMMA MIA!

The ideal Christmas show

FREE PRIMA TEA TOWEL • Celebrate 40 fantastic years of Prima with an exclusive keepsake, created especially for our wonderful members

TREATS FOR YOU! • To mark our 40th birthday, we have a bumper number of competitions and rewards for Prima members to enjoy. On these pages, you’ll find some brilliant prizes to be won. Good luck!

Celebrate with prima • Make this Christmas extra special. Join before 1 November and receive the Get-ahead for Christmas issue, our festive supplement, six of our greatest sewing patterns and, as it’s Prima’s 40th Birthday, you can access our celebratory member rewards right away. Why not join today?

Long live the library • From developing a love of reading to finding friendship and support, Britain’s libraries change lives every day. Here’s why they’re worth celebrating and protecting

The library that brought hope in wartime • While researching her latest wartime novel, author Kate Thompson uncovered the remarkable true story of London’s first travelling library – and the determined librarians who brought books, comfort and hope to Blitz-weary readers

‘I baked for royalty; now I help others dream big, too!’ • Jenny Gilson, 46, shares the secrets that helped her turn a love of cake-making into a thriving career

Let’s bring back GOOD MANNERS • From loud phone calls and noisy cinema snackers to impatient drivers, Terry Tavner wonders whatever happened to simple courtesy

prima saver • Expert advice from money-saving champion Mel Hunter on consumer rights and how to squeeze the most out of life for less

Simple solutions • Quick wins, handy tips and expert information to help make your everyday life that bit easier

HEALTH • Health editor Brigid Moss brings you an expert-led section full of advice to boost you and your family’s...