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Start With Why

How Great Leaders Inspire Everyone to Take Action

by Simon Sinek

Audiobook

0 of 4 copies available
11 people waiting per copy

Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their successes over and over?

People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in com- mon, but they all started with why. Their natural ability to start with why enabled them to inspire those around them and to achieve remarkable things.

In studying the leaders who've had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way—and it's the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. WHY is not money or profit—those are always results. Why does your organization exist? Why does it do the things it does? Why do customers really buy from one company or another? Why are people loyal to some leaders, but not others?

Starting with WHY works in big business and small business, in the nonprofit world and in politics.

Those who start with WHY never manipulate, they inspire. And people follow them not because they have to; they follow because they want to.

Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them.


Expand title description text
Publisher: Gildan Media Corp
Edition: Unabridged

OverDrive Listen audiobook

  • ISBN: 9781469090627
  • File size: 207695 KB
  • Release date: November 16, 2010
  • Duration: 07:12:01

MP3 audiobook

  • ISBN: 9781469090627
  • File size: 207695 KB
  • Release date: November 16, 2010
  • Duration: 07:12:01
  • Number of parts: 8

0 of 4 copies available
11 people waiting per copy

Formats

OverDrive Listen audiobook
MP3 audiobook

Languages

English

Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their successes over and over?

People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in com- mon, but they all started with why. Their natural ability to start with why enabled them to inspire those around them and to achieve remarkable things.

In studying the leaders who've had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way—and it's the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. WHY is not money or profit—those are always results. Why does your organization exist? Why does it do the things it does? Why do customers really buy from one company or another? Why are people loyal to some leaders, but not others?

Starting with WHY works in big business and small business, in the nonprofit world and in politics.

Those who start with WHY never manipulate, they inspire. And people follow them not because they have to; they follow because they want to.

Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them.


Expand title description text
  • Details

    Publisher:
    Gildan Media Corp
    Edition:
    Unabridged

    OverDrive Listen audiobook
    ISBN: 9781469090627
    File size: 207695 KB
    Release date: November 16, 2010
    Duration: 07:12:01

    MP3 audiobook
    ISBN: 9781469090627
    File size: 207695 KB
    Release date: November 16, 2010
    Duration: 07:12:01
    Number of parts: 8

  • Creators
  • Formats
    OverDrive Listen audiobook
    MP3 audiobook
  • Languages
    English