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Title details for Marketing in the Age of Google by Vanessa Fox - Available

Marketing in the Age of Google

by Vanessa Fox
Don Hagen
Audiobook
Listen to a sample Listen to a sample
In the age of Google, your customers are searching. Will they find you? In today's searching world, customers turn to online search engines first. Yet many companies simply don't realize acquiring customers from search engines should be a core business strategy. Instead, they usually focus on narrow goals, such as boosting page rankings. These oversights leave a huge channel for engaging with potential customers largely untapped. Businesses that use data about how people search to inform their product strategy will reach customers before the competition. Businesses that understand the importance of non-ad-based search acquisition will make it central to their marketing mix, and can connect with high-quality customers for long-term growth and success. Marketing in the Age of Google is a practical guide to harnessing the full power of online search for your business. Written by former Google employee Vanessa Fox, who created Google's official portal for explaining online search to businesses, this clear, non-technical audio book demystifies search marketing and explains proven methods you can implement at your business today. Not another book on AdWords campaigns, Marketing in the Age of Google instead focuses on making your business stand out in the "organic" searches that attract 86 percent of user clicks. Fox shows you where companies get hung up with rankings, and lays out a comprehensive approach for achieving the search goal that matters most: connecting with the people who want to find you. You'll also discover how to:
  • Integrate search strategy into all aspects of your business
  • Cut through the data and get the actionable metrics you need
  • Use data about what people are searching for as a valuable market research tool
  • Get your company found through social media
  • And more! Whether you're a sole proprietor or you work for a major global brand, Marketing in the Age of Google will help you fully integrate search into your business and marketing activities-and give you a major advantage over competitors.
    • Expand title description text
    Publisher: Ascent Audio Edition: Unabridged

    OverDrive Listen audiobook

    • ISBN: 9781469057514
    • File size: 157702 KB
    • Release date: May 24, 2011
    • Duration: 05:28:32

    MP3 audiobook

    • ISBN: 9781469057514
    • File size: 157719 KB
    • Release date: May 24, 2011
    • Duration: 05:33:32
    • Number of parts: 5

    Formats

    OverDrive Listen audiobook
    MP3 audiobook

    subjects

    Business Nonfiction

    Languages

    English

    In the age of Google, your customers are searching. Will they find you? In today's searching world, customers turn to online search engines first. Yet many companies simply don't realize acquiring customers from search engines should be a core business strategy. Instead, they usually focus on narrow goals, such as boosting page rankings. These oversights leave a huge channel for engaging with potential customers largely untapped. Businesses that use data about how people search to inform their product strategy will reach customers before the competition. Businesses that understand the importance of non-ad-based search acquisition will make it central to their marketing mix, and can connect with high-quality customers for long-term growth and success. Marketing in the Age of Google is a practical guide to harnessing the full power of online search for your business. Written by former Google employee Vanessa Fox, who created Google's official portal for explaining online search to businesses, this clear, non-technical audio book demystifies search marketing and explains proven methods you can implement at your business today. Not another book on AdWords campaigns, Marketing in the Age of Google instead focuses on making your business stand out in the "organic" searches that attract 86 percent of user clicks. Fox shows you where companies get hung up with rankings, and lays out a comprehensive approach for achieving the search goal that matters most: connecting with the people who want to find you. You'll also discover how to:
  • Integrate search strategy into all aspects of your business
  • Cut through the data and get the actionable metrics you need
  • Use data about what people are searching for as a valuable market research tool
  • Get your company found through social media
  • And more! Whether you're a sole proprietor or you work for a major global brand, Marketing in the Age of Google will help you fully integrate search into your business and marketing activities-and give you a major advantage over competitors.
    • Expand title description text
    Business Nonfiction
    • Details

      Publisher:
      Ascent Audio
      Edition:
      Unabridged

      OverDrive Listen audiobook
      ISBN: 9781469057514
      File size: 157702 KB
      Release date: May 24, 2011
      Duration: 05:28:32

      MP3 audiobook
      ISBN: 9781469057514
      File size: 157719 KB
      Release date: May 24, 2011
      Duration: 05:33:32
      Number of parts: 5

    • Creators
    • Formats
      OverDrive Listen audiobook
      MP3 audiobook
    • Languages
      English